STUDIO
THE HEADS OF STATE

ROLE
LEAD / SENIOR DESIGNER

Branding and package design for Kristen Bell’s skincare line developed in collaboration with CBD wellness firm Lord Jones. Happy Dance comes as an unfussy, simple addition to wellness routines targeted at moms. The packaging consists of paired, bright, and super-saturated colors along with custom type that brings a kinetic and playful attitude authentic to Bell’s persona. It is starkly different than Lord Jones’ visual identity, allowing it the freedom to tailor its product range and branding to a divergent consumer base, with a smaller price tag.

My role was to lead the design and execution of the project, from concepting to project completion.