
STUDIO
THE HEADS OF STATE
ROLE
SENIOR DESIGN
Rebrand for Rex at the Royal, a lowcountry restaurant, evolved in Philadelphia. The visual identity is built around a peacock mascot symbolizing royalty and an extravagant spirit, true to the restaurant. As part of the scope we designed additional sub-brand marks for their in-house Cafe and Bottle shop.
My role was to lead the design and execution of the project.