STUDIO
THE HEADS OF STATE
ROLE
LEAD DESIGN
Branding for The Lockwood, a luxury apartment building in Capitol Hill. Named and Inspired by Belva Lockwood, the 19th century attorney who became the first woman to petition congress, first female presidential candidate, and a major proponent of equalizing pay for women. Belva's signature spirit and style come to life through a suit of custom collateral pieces including room keys and newspaper property brochure.
My role was to lead the design and execution of the project, from concepting to project completion.
We created a custom Victorian toile pattern that at first glance the images look historical. Belva on her bike. The Capitol Dome. But a closer look reveals a tote bag full of vegetables from nearby Eastern Market and popular parks for socializing and dog walking. The pattern and illustrations are both old and new.
The Belva Post Courier is used as a brochure for the residential amenities but it also provides a the prospective tenant a history of Belva and the neighborhood as well as a custom map of nearby attractions. The back page features a broadsheet design that doubles as a poster and train platform campaign ad.
CREDITS
Toile Pattern / Dan Funderburgh
Photography / Jason Varney
Interiors / Edit Lab