STUDIO
BRAND BUREAU

ROLE
LEAD DESIGN

Branding for Neiman Marcus's bar concept in new flagship location at Hudson Yards. The naming and visual concept was inspired by Neiman Marcus' stylish founder Stanley Marcus, affectionately dubbed Mr. Stanley from his employees and colleagues. The brand is brought to life through archival photos from his work and travels, textiles, layering and tactile print collateral. This results  in an elegantly masculine, modern take on the gentleman's club.

My role was to lead the design and execution of design.